Cortiva Institute:

Therapeutic Massage Training Program Brochures

Project Challenge:

After acquiring several therapeutic massage schools nationwide, Cortiva needed individual brochures for each program. The brochures had to deliver a consistent corporate message while maintaining the personal character of each school.

Solution:

Blue Sun created boilerplate corporate copy consistent across the brochures, while also emphasizing the unique specializations and audiences of each program. Through extensive interviews with Cortiva employees throughout the country, Blue Sun was able to give each brochure its own voice.