Kennedy Greenway Conservancy:

The Mother's Walk Brochure

Project Challenge:

The Rose Fitzgerald Kennedy Greenway Conservancy wanted to publicize a unique fundraiser: the purchase of memorial or honorary pavers to be installed in the Rose Fitzgerald Kennedy Greenway. The brochure needed to celebrate the new green corridor created by the Big Dig and persuade the public to purchase bricks in honor of their mother or caregiver.

Solution:

Blue Sun created a concise, balanced brochure that was not only clear and informative, but also pulled at the heartstrings of its readers. This high-profile project reached many constituents and emphasized the importance of readers' participation in the new Boston landscape.